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About us

Enhance your style


It's not that easy to find the perfect accessory without the right pieces. Can you imagine a fashionista without her signature jewellery?

There is no magic, just the artistry and passion behind every piece we craft.

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Handcrafted Elegance


Creating beautiful jewellery is an art, and doing it from the comfort of your home allows for inspiration to flow freely. With our online shop, accessing our collections has never been easier.

Get what you want, crafted with care.

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Elevate your elegance

Meet our artisans

Skilled artisans driving our creativity

Tony Fred

Artisan Designer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Emma Goldsmith

Chief Commercial Officer

Emma is passionate about design. With her years of experience as a jewellery maker, Emma has transformed our vision into stunning creations. She is a true artist.

Lucas Bennett

Chief Creative Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.

Iris Joe

Chief Financial Officer

Emma, with her artistic vision, helps us design stunning pieces that resonate with our customers. She is dedicated to elevating our brand and showcasing the beauty of handmade craftsmanship.